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[Mp4] Why car companies still spend thousands on clay models

 

Narrator: Every automobile you’ve ever seen once started as a full-size carefully sculpted clay model. Constructing these models can cost automakers hundreds of thousands of dollars per vehicle. With major advancements in 3D imaging and virtual reality (VR) technology, why are automakers still investing so much money in giant hunks of clay to design their cars?

 

James Gillies: Typically, inside a clay model they have it’s just usually a steel frame with with your wheel hubs attached to it. On top of the steel frame, it will get get blocks of foam glued to it and then from there we’ll pack one to two inches of clay on that, which will be machined, which then we start sculpting on or refining the design.

 

Narrator: From there the details vary based on how intricate of a model it is. Still, a full-size clay model may feature 20 thousand dollars’ worth of materials. And the hours of labor contributed by digital designers, sculptors and milling by CNC machines add up. Depending on how many adjustments are made to the model, it can take a couple of years to finalize.

 

The origins of clay modeling can be traced back to General Motors in the 1930s. Harley Earl, head of GM Styling Studio, was the first to turn sketches into full-scale models using malleable clay.

 

It changed the industry by how much it simplified and sped up the design process. Designers could now visualize shapes and forms that were difficult and time-consuming to create in steel. But in the 21st century, the age of all things digital, why is clay modeling still worth it?

 

Robert Fallo: As much as you can do on a screen, digitally, mathematically, it’s still in essence a 2D image. So, at some point in the process very early on we need a 3D image so we can see we can touch, uh, we can evaluate proportion. It’s very difficult to evaluate proportions of a car on a screen. And the thing is with a 3D model, you can’t lie. There’s no cheating. It is what it is. What you see on a on the tube or on the screen, it might look great, even in VR for example. But when you mill, it out there’s always a lot of surprises. For example, certain lines you know on a digital model, they may look sweet, but when it’s milled in full size they might hang and the proportions might look wrong. Like I say, you can’t lie with 3D.

 

Narrator: Clay models can also be useful for aerodynamic testing in the wind tunnels, where engineers evaluate a car’s drag or how easily it passes through the air around it. They’re the perfect time saving tool.

 

Robert Fallo: Well, ultimately, you need to lower the drag coefficient, you know particularly in an electric car, you know the lower figure, the better obviously, this is more efficient. And the thing is with the winter it’s very expensive to rent per hour. It’s thousands a time sometimes. So, we do work on the clay model in the wind tunnel, so we can quickly implement changes, because time is money basically. And although we have computer models for aerodynamics, we still need to double check to see can be 100% sure.

 

Narrator: Perhaps most importantly what clay models reveal that digital imaging doesn’t is what the vehicle will look like in natural light. One of the crucial tests is taking it outside where designers can see what the car will look like where it will actually be driving.

 

It’s here that they can see how the sun bounces off of its curves and whether it looks like they imagine, or just plain wrong.

 

This doesn’t mean clay models are an ancient design method that hasn’t changed. Decades ago, when the entire model had to be developed by hand, it could take weeks upon weeks to create a model to begin working within testing.

 

Today, with CNC machines and data driven systems, a detailed model can be milled overnight for sculptors to begin working on. Just like the entire car industry, it’s evolved to be faster.

 

Jenny Ha: In our design process too, like we make many variants quickly in data and digital data, and quickly review in VR, um, every single week but whenever we need a validation, we always mill it out again, in clay, overnight and check it again. If it needs some hand work, we do it quickly.

 

Narrator: Despite how much quicker computers have made carving whole cars out, there’s still an area where human modelers have the advantage: finesse. Sometimes, a detail on a car’s body may need to be changed as little as a millimeter. An edit like this can be tedious but using the malleable clay allows designers to visualize and make multiple changes with real-world proportions, something a computer rendering can’t compete with.

 

Even if digital technology continues to make car design less labor-intensive, only clay models finished by human sculptors will help car companies achieve what they’re aiming for.

 

Source: Business Insider

WORD BANK:

automobile /ˈɑː.t̬ə.moʊ.biːl/ (n): ô tô

sculpt /skʌlpt/ (v): điêu khắc

clay /kleɪ/ (n): đất sét

major advancement /ˈmeɪ.dʒɚ ədˈvæns.mənt/ (n): tiến bộ lớn

virtual reality (VR) /ˌvɝː.tʃu.əl riˈæl.ə.t̬i/ (n): thực tế ảo

hunk /hʌŋk/ (n): khối, đống, miếng, khúc

attach sth to sth /əˈtætʃ/ [B1] (v): gắn cái gì với cái gì

foam /foʊm/ (n): xốp

machine /məˈʃiːn/ (v): gia công (bằng máy)

refine /rɪˈfaɪn/ [C2] (v): tinh chỉnh

intricate /ˈɪn.trə.kət/ (n): phức tạp

adjustment /əˈdʒʌst.mənt/ (n): điều chỉnh

malleable /ˈmæl.i.ə.bəl/ (adj): mềm, dễ uốn nắn

simplify /ˈsɪm.plə.faɪ/ [C1] (v): đơn giản hóa

visualize sth /ˈvɪʒ.u.əl.aɪz/ (v): hình dung ra cái gì

worth it /wɝːθ/ (idiom): đáng giá

in essence [C2] (adv – formal): về cơ bản

proportion /prəˈpɔːr.ʃən/ [C1] (n): tỷ lệ

aerodynamic /ˌer.oʊ.daɪˈnæm.ɪks/ (adj): khí động học

wind tunnel /ˈwɪnd ˌtʌn.əl/ (n): đường hầm gió

drag /dræɡ/ (n): lực cản

coefficient /ˌkoʊ.ɪˈfɪʃ.ənt/ (n): hệ số

implement /ˈɪm.plə.ment/ [B2] (v): thực hiện

bounce off /baʊns/ (v): phản chiếu

ancient /ˈeɪn.ʃənt/ [B1] (adj): cổ xưa

overnight /ˌoʊ.vɚˈnaɪt/ [C2] (adv): nhanh chóng

evolve /ɪˈvɑːlv/ [C1] (v): phát triển, tiến hóa

variant /ˈver.i.ənt/ (n): biến thể

validation /ˌvæl·ɪˈdeɪ·ʃən/ (n): xác nhận

finesse /fɪˈnes/ (n): sự tinh tế

tedious /ˈtiː.di.əs/ [C1] (adj): nhàm chán

rendering /ˈren.dɚ.ɪŋ/ (n): thực hiện, sự thể hiện

labor-intensive /ˌleɪ.bɚ.ɪnˈten.sɪv/ (adj): nặng nhọc


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