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HomeSorted by levelB2 - Upper IntermediateSamsung’s redesigned TV packaging

Samsung’s redesigned TV packaging

[Reading level: B2 – Upper Intermediate]

Samsung and Dezeen, a British lifestyle magazine, have teamed up to launch a global contest seeking innovative designs for the home that can be made by repurposing cardboard packaging.

 

The Samsung Out of the Box Competition challenges contestants to design household objects that can be built from repurposed cardboard at home.

 

Open for entries until 29 May 2020, the contest is free to enter for anyone over the age of 18 and features prize money totaling $20,000.

 

The competition is inspired by Samsung’s Eco-Packaging, which was named an honoree at this year’s CES Innovation Awards.

 

The packaging is part of Samsung’s ongoing efforts to make its business more sustainable, which it set out in a report last year, by making its components and manufacturing more environmentally friendly, and reducing greenhouse emissions and other waste.

 

Electronics companies use thick, corrugated cardboard boxes for shipping in order to properly protect the goods inside. These boxes often end up as waste, as the size and weight of the cardboard boxes means they are difficult to recycle in an average home, which contributes to around 90 billion cardboard boxes being discarded after a single use every year in the US alone.

 

The Eco-Packaging concept, which is a first in the industry according to Samsung, aims to reduce this waste by providing customers with a way to repurpose its television packaging into new household items.

 

Samsung currently uses Eco-Packaging to ship its The Serif, The Frame and The Sero televisions to customers and plans to introduce the concept to more televisions in future.

 

The Serif television features a distinctive I-shaped profile. Designed by French designers Ronan and Erwan Bouroullec, it is intended to be more like a sculptural item of furniture than a piece of technology.

 

The Frame is designed to look like a framed piece of art, either hung on the wall or on an easel. Users can choose to display a range of artwork on the screen when it’s not in use, so that it disappears into the decor of the room it’s in.

 

The Sero, which means “vertical” and “new” in Korean, is a television with the ability to pivot between horizontal and vertical orientations. It has been designed to smoothly display both traditional video content, as well as vertical video formats designed for mobile consumption.

 

Each Eco-Packaging cardboard box is printed with a special dot matrix pattern, which, when the box is opened out flat, can be used as a guide to create a range of different objects for the home by cutting and reassembling the box.

 

The sturdy nature of the cardboard makes it suitable for constructing a range of different objects. Samsung provides instructions for different furniture designs through a QR code located on the box. Currently available designs include a TV console, a storage box, a magazine rack and even a cat house.

 

By launching the design contest, Samsung hopes to increase awareness of its Eco-Packaging concept and get more people thinking about and sharing ideas for how cardboard packaging can be repurposed.

 

Contestants are free to design any kind of functional object for the home that can be made by reusing cardboard packaging.

 

The design must be something that anyone could build for themselves at home. It must therefore be practical to assemble with everyday household tools and not require any specialist skills or equipment.

 

Entrants should also consider who their product is designed for and how it will fit in with and enhance their lifestyle. Entrants must submit a short description of their concept explaining what lifestyle the object has been designed for and how it is assembled. In addition, they should submit up to ten images showcasing their design.

 

The winner will receive a top prize of $10,000, the runner up will receive $5,000 and third place will receive $3,000. The fourth- and fifth-placed entrants will receive $1,000 each.

 

Entries for the Samsung Out of the Box competition close on 29 May 2020.

 

For more information about how to enter, including the brief and rules, entry form and full terms and conditions, go to www.dezeen.com/outofthebox.

 

Source: https://www.dezeen.com/2020/04/06/samsung-out-of-the-box-competition-launch/

WORD BANK:

innovative /ˈɪn.ə.və.tɪv/ [C1] (adj): mang tính sáng tạo

cardboard packaging /ˈkɑːd.bɔːd ˈpæk.ɪ.dʒɪŋ/ (n): bao bì các tông

think out of the box (idiom): sáng tạo

honoree /ˌɒn.ərˈiː/ (n): người/vật được vinh danh

ongoing /ˈɒŋˌɡəʊ.ɪŋ/ [C2] (adj): đang diễn ra

sustainable /səˈsteɪ.nə.bəl/ [C1] (adj): bền vững

component /kəmˈpəʊ.nənt/ [C1] (n): thành phần

greenhouse emissions /ˈɡriːn.haʊs iˈmɪʃ.ənz/ (n): khí thải nhà kính

corrugated /ˈkɒr.ə.ɡeɪ.tɪd/ (adj): gợn sóng

end up as sth [B1] (v): cuối cùng trở thành cái gì

discard /dɪˈskɑːd/ (v): vứt bỏ

concept /ˈkɒn.sept/ (n): ý tưởng, khái niệm

distinctive /dɪˈstɪŋk.tɪv/ [C1] (adj): đặc biệt

sculptural /ˈskʌlp.tʃə.rəl/ (adj): thuộc về điêu khắc

piece of art (n): tác phẩm nghệ thuật

easel /ˈiː.zəl/ (n): giá vẽ tranh

a range of [B1] (quant): một loạt

decor  /ˈdeɪ.kɔːr/ (n): trang trí

vertical /ˈvɜː.tɪ.kəl/ [C1] (adj): dọc

horizontal /ˌhɒr.ɪˈzɒn.təl/ [C1] (adj): ngang

pivot /ˈpɪv.ət/ (n, v): trục, xoay (trục)

matrix /ˈmeɪ.trɪks/ (n): ma trận

pattern /ˈpæt.ən/ [B2] (n): hình thái, kiểu

reassemble /ˌriː.əˈsem.bəl/ (v): lắp ghép

sturdy /ˈstɜː.di/ (adj): cứng cáp

TV console /kənˈsəʊl/ (n): kệ TV

rack /ræk/ (n): giá đựng

specialist /ˈspeʃ.əl.ɪst/ [B2] (adj): thuộc về chuyên môn

entrant /ˈen.trənt/ (n): người tham gia 1 cuộc thi

enhance /ɪnˈhɑːns/ [C1] (v): cải thiện

showcase /ˈʃəʊ.keɪs/ (v): giới thiệu chất lượng hoặc thành phần của cái gì

runner up /ˌrʌn.əˈrʌp/ (n): người về nhì


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